You will be shocked right?
Not when you hear the brand name.
DIESEL
They have always come up with the most creative campaigns – so I wasn’t too surprised.
In this particular one, they tried to encourage –
– Showing tags because borrowing clothes shouldn’t be such a taboo
– Enjoying your clothes, wearing them and then returning them
– Wearing clothes not based on the budget but based on the style
And you’d expect the return rates to SHOOT up right?
Instead, surprise surprise – their SALES shot up by 24%, and their returns DROPPED by 30%
What does that prove?
If you break the barriers that separate you from your customers, you will win!
Your customers will come closer to you!
They will trust you more.
They will choose you always.
Do you return clothes after wearing them?
Industry: Apparel
