Bankless
Highlight:
500+ new subscribers from a single video
Industry:
Finance & Crypto
Challenge
Despite having a few thousand subscribers on YouTube, the content lacked retention. This led to limited video views and slow growth of subscribers.
Solution
We started our efforts by reviewing the existing videos. After analysing thousands of hours of content, we identified two major problems – the content was too complex at times and the upload schedule was erratic.
New Style Of Writing: We got around the complexity problem by deploying a new style of writing.
Shorter Format: We leveraged YouTube shorts to explain difficult concepts in an easy-to-understand and bite-sized format.
Execution
Extensive Research: Our team did extensive research on the audience type and learnt what they enjoyed.
A/B Testing: A/B Testing was done to identify thumbnails that could increase CTR and thereby increase the organic reach on Youtube.
Content Audit: To understand why retention was low, we audited the content and created baselines.
Improving Retention: High-performance video edits were done to improve retention.
Results
280K
Impressions on a Single Video in 28 Days
3x
Met target view count for new content
500+
New Subscribers from a Single Video
70%
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