Case Studies
Over the years we have solved many unique Here are a handful that stood out and made us think out of the box.
Client
Aditya Kumar Soma
Platforms
YouTube, Instagram, LinkedIn, Twitter & Facebook
Industry
Real Estate, Education
The Challenge
The Idea
From Idea To Execution
We adopted these execution strategies to achieve Aditya’s goals by making changes that would create maximum impact:
A predictive approach to analyze weakness.
Thumbnails strategy to increase the CTR.
High-performance video edits to increase retention.
Processes for data & lead tracking across all platforms to plug leaks.
Repositioned the brand with a new identity that was synonymous with his story and relatable for the audience, i.e. “Your Freedom Agent”
The Outcome
$1 Million+
Gross Commissions doubled from $500,000 in 8 Months
$72 Million+
400%
300%
55%
5.5 Million+
"If you are looking to grow your and get help with your social media, I'd strongly recommend you work with Sahas."
Aditya Soma
Founder of Wincity Real Estate Team
Client
Bankless
Platforms
YouTube
Industry
Finance, Crypto
The Challenge
Despite having a few thousand subscribers on YouTube, the content lacked retention. This led to limited video views and slow growth of subscribers.
The Idea
We got around the complexity problem by deploying a new style of writing and leveraged YouTube shorts to explain difficult concepts in a bite-sized format. As for the upload schedule, we achieved a quick turnaround with high-performance video editing.
From Idea To Execution
Our team did extensive research on the audience type and learnt what they enjoyed.
A/B Testing was done to identify thumbnails that could increase CTR and thereby increase the organic reach on Youtube.
To understand why retention was low, we audited the content and created baselines.
High-performance video edits were done to improve retention.
The Outcome
240,000+
20,000+
500+
51.2%
We have a proven track record of using a mix of processes and out-of-the-box ideas to no matter how big or unique.
– Sahas Chopra | Founder & Director, Squid Media
We have a proven track record of using a mix of processes and out-of-the-box ideas to , no matter how big or unique.
Sahas Chopra | Founder & Director, Squid Media
Client
Sahas Chopra
Platforms
YouTube, Instagram, TikTok, LinkedIn & Facebook
Industry
Marketing, Entrepreneurship, Real Estate
The Challenge
He tried multiple content formats and platforms, but his follower count was stuck around the 5,000 mark for over a year.
The Idea
We, therefore, decided to pivot our efforts towards a ‘Focused Short Form’ content strategy on just Instagram, TikTok and YouTube. Content pillars were created around Video Tips, Business Tips and Life Hacks. Subsequently, attention-grabbing videos around these content pillars were published to get the results Sahas aimed for.
From Idea To Execution
We adopted the following strategies to achieve Sahas’ goals:
Focused research on the target audience and what they enjoyed.
A/B tests were done on the videos and their hooks.
High-performance video edits were done to improve retention.
Content ideas were shortlisted based on the pre-decided content pillars.
Storytelling and recency were incorporated into all content.
The Outcome
The follower count grew rapidly from 5,000 to 140,000 followers in just 4 weeks, with his videos receiving a whopping 11.6 million impressions and 1.2 million shares.
