Hellcrust
Highlight:
5x growth in audience in 2 Months
Industry:
Food & Beverage
Challenge
Predominantly transactional content
Solution
We recognized the need for a fresh approach and introduced the Creator Program. Our strategy was designed to inject humor and emotion into Hellcrust’s social media presence, thereby humanizing the brand. We focused on:
Audience-centric content: Conducting street interviews, we engaged the public in discussions about their favorite foods, offering them a chance to guess pizza toppings and win prizes.
Personalization: We showcased the brand’s culture through team fun videos and trending topics.
In-house creator integration: Leveraging our Creators to create content for the brand without them worrying about it.
Execution
Street Interviews: Capturing genuine reactions and opinions on food.
Creator Integration: Utilizing our in-house talent to produce content that reflects the brand’s identity.
Personalization: Making the brand relatable through videos showcasing team dynamics and brand culture.
Results
The impact of our strategy was profound.
500%
Increase in followers in just 2 months
100K
43%
Engagement rate skyrocketed
32%
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