About

Our Guiding Principles: Duty, Patience, Courage

At Squid Media, we abide by three simple yet profound values.

Dharam (Duty)

Duty is the compass that guides our actions. It’s the unwritten contract we hold with ourselves and our stakeholders. Whether it’s meeting deadlines, serving clients, or supporting colleagues, we honor our duty with integrity and commitment.

Dhairya (Patience)

Patience is our silent companion. It reminds us that great things take time. We don’t rush; we persevere. Like a seasoned gardener tending to seeds, we nurture ideas, projects, and relationships, trusting that they’ll bloom in due course.

Sahas (Courage)

Courage is our secret ingredient. It emboldens us to leap into the unknown realms of creativity, embrace change, and challenge conventions. With sahas, we dare to dream big, confront fears, and pioneer new paths—because mediocrity has no place in our journey.